Sunday, May 31, 2009

Premier green prefab firm closing its doors.

Yikes - Michelle Kaufmann has long been a leader in the green prefab industry and has fallen victim to current circumstances.  As newcomers to the green prefab world, we've been watching her closely - this news just underscores the challenges (and opportunities) ahead for us as we delve into this world.

"A year ago I wrote that modern prefab had lived fast, died young and left a good looking corpse. But I thought if anyone would survive it would be Michelle Kaufmann, the queen of prefab design and marketing, who when I wrote her best of green award, said "an entire industry rides on her coat-tails."

When times were good, Michelle could not find factories to build her stuff; they were making too much money building crap. When the crap market dried up, so did they. Then the banking crisis delivered the final cut, and it is over."

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