Sunday, May 31, 2009

Premier green prefab firm closing its doors.

Yikes - Michelle Kaufmann has long been a leader in the green prefab industry and has fallen victim to current circumstances.  As newcomers to the green prefab world, we've been watching her closely - this news just underscores the challenges (and opportunities) ahead for us as we delve into this world.


"A year ago I wrote that modern prefab had lived fast, died young and left a good looking corpse. But I thought if anyone would survive it would be Michelle Kaufmann, the queen of prefab design and marketing, who when I wrote her best of green award, said "an entire industry rides on her coat-tails."

When times were good, Michelle could not find factories to build her stuff; they were making too much money building crap. When the crap market dried up, so did they. Then the banking crisis delivered the final cut, and it is over."

Digg Technorati Delicious StumbleUpon Reddit BlinkList Furl Mixx Facebook Google Bookmark Yahoo

No comments: