"A year ago I wrote that modern prefab had lived fast, died young and left a good looking corpse. But I thought if anyone would survive it would be Michelle Kaufmann, the queen of prefab design and marketing, who when I wrote her best of green award, said "an entire industry rides on her coat-tails."
When times were good, Michelle could not find factories to build her stuff; they were making too much money building crap. When the crap market dried up, so did they. Then the banking crisis delivered the final cut, and it is over."